Mumbai: The Mumbai Metropolitan Region Development Authority (MMRDA) has filed four First Information Reports (FIRs) in Kherwadi, Vile Parle, Samata Nagar, and Dahisar police stations in opposition to advertising companies for using the traffic signage space at the Western and Eastern Express Highways (WEH & EEH) for placing advertising hoardings illegally.
These gantries are imagined to show the most effective signage, approximately space, path, and destination guiding motorists. However, it became determined by the authority that the two groups – M/s Global Advertisers and M/s Catalyst Advertising & Marketing Pvt.Ltd – was using this area illegally.
According to MMRDA, those two companies were also sent a caution notice about the unlawful pastime. Despite that, they endured accomplishing that, precipitating them to record an FIR. In a bid to make sure no different entity needs to do such illegal interest, this movement has been taken, indicating MMRDA. Moreover, the FIR has been filed most effectively after the two marketing companies, even after repeated warnings to place hoarding illegally. In April, the MMRDA investigated the case, following which hoardings set unlawfully at Dahisar, Santacruz, Kherwadi, Vile Parle, and Vakola were removed from the WEH. Similarly, on EEH, one hoarding was eliminated that turned into raised at Postal Colony in Chembur.
In the past, mishaps due to the hoarding disintegrating have been said. In Pune’s final 12 months, a 40-toes hoarding steel body collapsed on cars that stopped at Shahir Amar Shaikh Chowk traffic sign near Pune Railway Station, claiming four people’s lives and five others were injured significantly. The MMRDA, as a preventive measure, is now taking motion considering the tragic incidents that took place. The officers accept as true that the unlawful hoardings not only add a burden to the shape but also intensify the possibility of such mishaps.