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MMRDA files FIR against advert businesses for flouting visitors signage regulation

Traffic law

MMRDA files FIR against advert businesses for flouting visitors signage regulation

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Mumbai: The Mumbai Metropolitan Region Development Authority (MMRDA) has filed four First Information Reports (FIRs) in Kherwadi, Vile Parle, Samata Nagar and Dahisar police stations in opposition to advertising companies for using the traffic signage space at the Western and Eastern Express Highways (WEH & EEH) for placing advertising hoardings illegally.

These gantries are imagined to show most effective signage approximately the space, path, and destination guiding motorists. However, it became determined by the authority that the two groups – M/s Global Advertisers and M/s Catalyst Advertising & Marketing Pvt.Ltd – was using this area illegally.

According to MMRDA, those two companies were also sent a caution notice about the unlawful pastime. Despite that, they endured to accomplish that, which precipitated them to record an FIR. In a bid to make sure no different entity need to do such illegal interest this movement has been taken, indicated an legitimate of MMRDA. Moreover, the FIR has been filed most effective after the two marketing companies even after repeated warnings endured to place hoarding illegally. In April the MMRDA had investigated the case, following which hoardings that have been placed illegally at Dahisar, Santacruz, Kherwadi, Vile Parle and Vakola were removed from the WEH. Similarly, on EEH one hoarding was eliminated that turned into raised at Postal Colony in Chembur.

In the past mishap due to the hoarding disintegrate have been said. In Pune final 12 months, a 40-toes hoarding steel body collapsed on cars which had stopped at Shahir Amar Shaikh Chowk traffic sign near Pune Railway Station that claimed four people lives and 5 others were left significantly injured. Considering the tragic incidents that took place the MMRDA as a preventive measure is now taking motion. The officers accept as true with the unlawful hoardings not only add burden to the shape but additionally intensifies the possibility of such mishaps.